Vanta Bioscience has built a strong reputation through referrals and conference relationships - BioAsia, Vitafoods - and the results speak for themselves. But your website currently generates just 2–3 inbound leads per month, and web search and LinkedIn contribute near-zero to your pipeline. That gap is not a brand problem. It is an infrastructure problem.
This proposal outlines how Digital Palmy Inc. will transform vantabio.com into a high-performing lead-generation engine - designed to reach the CXOs, CSOs, Heads of Regulatory, Heads of Preclinical, and Heads of Toxicology who sign off on CRO engagements across the US, EU, Brazil, Middle East, Southeast Asia, and India.
The new WordPress website will be purpose-built to serve your Year 1 priority verticals: agrochemical safety, industrial and specialty chemicals, ecotoxicology, REACH compliance, and DART services. Every design, content, and technical decision will be anchored to your stated 12-month targets - and we will deliver a launch-ready site within your 1–1.5 month window, navigating the stakeholder sign-off process and mandatory legal/compliance review within schedule.
"Your best clients find you through referrals. The new site will make sure the next tier of high-value prospects can find you the same way - through trusted signals of expertise, capability, and scientific credibility - only at scale, and without a warm introduction."
The engagement covers the complete redesign, build, and launch of vantabio.com on WordPress - from brand foundation through SEO-ready content and lead capture infrastructure.
Website Architecture & Pages
- Homepage - Hero with primary CTA, services overview, trust signals (accreditations, study count, geographies served), anonymised case study teasers, and newsletter sign-up strip
- Services Hub + Individual Service Pages - Dedicated pages for Agrochemical Safety, Industrial & Specialty Chemicals, Ecotoxicology, and REACH/DART - each with study-type breakdowns, regulatory frameworks, and a study-inquiry CTA
- About / Our Story - Company narrative addressing the brand familiarity objection head-on: history, mission, facility overview, and accreditations
- Team Page - Profiles for 5–8 featured personnel (Study Directors, Pathologists, QA Head, BD team) with professional photography integration, credentials, and areas of expertise
- Case Studies - Anonymised project examples structured by vertical (agro, industrial, REACH) - client-confidential format, compliance-reviewed
- Facility Page - Dedicated visual showcase of lab infrastructure tied to the photography shoot
- Resources / Blog - Content hub seeded with 2–3 launch articles; BD team takes ongoing ownership post-launch
- Contact / Get a Quote - Multi-field inquiry form with study type selector, timeline, and geography fields - routed to CRM or email inbox
- Privacy Policy & Cookie Policy - GDPR-compliant pages required for EU visitor traffic
Lead Capture & Conversion Infrastructure
- Primary inquiry form on homepage and all service pages with study-type dropdown
- Gated content downloads: whitepaper and compliance guide sign-up forms (nitrosamine/biopharma compliance as initial asset)
- Study cost/timeline estimation prompt (interactive questionnaire-style CTA to increase engagement time and qualify intent)
- Newsletter sign-up integrated with your existing warm mailing list - configured for a Day 1 launch send
- Exit-intent or scroll-triggered secondary CTA on long service pages
SEO Foundation
- Keyword research and mapping across agrochemical, industrial chemicals, REACH, and DART terminology for US, EU, and target market queries
- On-page SEO: title tags, meta descriptions, header hierarchy, and schema markup for Organization and Service types
- Google Search Console verification and property setup (currently absent)
- Google Analytics 4 with conversion event tracking (form submissions, gated downloads)
- XML sitemap, robots.txt configuration, and Core Web Vitals optimisation on existing Hostinger Business Plan
Brand Identity
With no existing brand style guide, Digital Palmy will develop a visual identity system as part of this engagement: primary and secondary colour palette, typography hierarchy, iconography style, and logo usage rules. This brand foundation will be documented and handed over as a usable style guide asset.
Compliance & Technical Setup
- GDPR-compliant cookie consent banner (currently absent - legal exposure for EU traffic)
- SSL verification and Hostinger Business Plan performance optimisation
- Domain DNS review (domain controlled internally - no transfer required)
- Legal/compliance review checkpoint built into the content sign-off workflow
WordPress is the optimal platform for Vanta Bioscience's goals for three reasons: it provides the content flexibility your BD team needs to own the blog without developer dependency; it offers the broadest ecosystem of SEO, CRM, and lead-capture plugins; and it can be deployed on your existing Hostinger Business Plan without additional infrastructure cost or migration risk.
| CMS | WordPress - latest stable release |
| Page Builder | Elementor Pro - enables BD team to update content independently post-launch |
| SEO | Rank Math Pro - schema markup, keyword tracking, sitemap, Search Console integration |
| Forms | WPForms Pro or Gravity Forms - conditional logic, CRM/email integration |
| Cookie Consent | CookieYes or Complianz - GDPR/CCPA compliant, auto-blocks scripts pre-consent |
| Performance | WP Rocket + Cloudflare CDN on Hostinger Business Plan |
| Analytics | Google Analytics 4 + Google Tag Manager (conversion event tracking) |
| Email / Newsletter | Mailchimp or Brevo - connects to existing warm mailing list |
| Security | Wordfence or Solid Security + automated backups via Hostinger |
| CRM Integration | HubSpot Free CRM (or client's preferred CRM) - form submissions auto-routed |
All content on the site will be editable by your BD team through WordPress's native block editor, with no coding required. Post-launch editorial workflows will be documented and a short training session delivered to the team.
The following itemised outputs will be delivered at project close.
Website
- Fully built and tested WordPress site (all pages)
- Mobile-responsive across iOS, Android, Chrome, Safari, Firefox, Edge
- All lead capture forms live with submission notifications
- GDPR cookie banner live with geo-targeted EU behaviour
Brand Assets
- Brand style guide (colour, typography, logo rules, iconography)
- 5–8 team bio pages with photography-ready layout
- Facility photography brief and shot list for internal shoot
Content
- Copywriting for all core pages (homepage, about, 4 service pages, contact, legal)
- 2–3 launch blog articles targeting priority search terms
- 1 gated asset template (whitepaper / compliance guide)
- 3 anonymised case study templates (compliance-reviewed)
- Newsletter welcome email sequence (2 emails) linked to warm list
SEO & Analytics
- Keyword research report (by vertical and geography)
- On-page SEO across all pages
- Google Search Console property set up and verified
- GA4 with form and download conversion events
- Post-launch baseline report: rankings, traffic, conversion benchmark
Stakeholder & Handover
- Content review deck for Rounds 1 and 2 sign-off
- Legal/compliance review package (claims checklist, case study wording)
- WordPress admin training guide + 30-min walkthrough call
- Post-launch punch list and 30-day monitoring report
Structured across four phases within your 1–1.5 month launch window. Two dedicated stakeholder review windows are built into the schedule. Legal/compliance review is scheduled in Phase 2 to prevent late-stage content revisions.
P1
Phase 1
Kickoff & Foundation
Week 1
Kickoff call (Teams/Email) · Brand style guide draft · Sitemap & wireframes · WordPress environment setup on Hostinger · Keyword research delivered · Google Search Console setup
Domain access confirmed; stakeholder availability for kickoff call
P2
Phase 2
Design & Content
Weeks 2–3
Homepage & service page designs (desktop + mobile) · Core page copywriting · Legal/compliance review of content claims · Case study drafts submitted · Team bio templates populated · Stakeholder Review Round 1
All 5 stakeholder sign-offs within 3 business days of review submission; legal review turnaround
P3
Phase 3
Build & Integration
Week 4
Full site build in WordPress · All forms, cookie banner, and analytics live · Newsletter integration with warm list · SEO on-page implementation · Gated content upload · Stakeholder Review Round 2 (Final)
Team photography supplied by client; final content approved
P4
Phase 4
QA & Launch
Weeks 5–6
Cross-browser and mobile QA · Core Web Vitals check · Soft launch (URL shared with stakeholders) · Go-live DNS switch · GA4 & GSC confirmed live · 30-day monitoring begins
Final stakeholder approval in writing; no outstanding legal holds
Note: Facility photography is recommended within the first two weeks for Phase 3 integration. If unavailable, the site launches with approved placeholder visuals and is updated post-launch at no additional build cost.
Fixed-fee engagement, structured across two equal milestones aligned with your stakeholder approval workflow. All amounts in Indian Rupees (INR).
| Phase / Deliverable |
Scope Included |
Fee |
Phase 1–2 Foundation, Brand & Content |
Brand style guide, keyword research, wireframes, copywriting (all pages), case study drafts, legal/compliance review package, Google Search Console setup |
Included |
Phase 3 WordPress Build & Integrations |
Full site development, lead capture forms, GDPR cookie banner, newsletter integration, GA4 + GTM, on-page SEO implementation |
Included |
Phase 4 QA, Launch & Handover |
Cross-browser QA, DNS go-live, post-launch baseline report, admin training, 30-day monitoring |
Included |
| Photography Brief |
Shot list, photographer briefing document, and post-shoot image review (photography shoot cost contracted separately) |
Included |
| Total Project Investment |
₹2,50,000 |
Payment Schedule
Milestone 1
Due on project kickoff
₹1,25,000 INR
Milestone 2
Due on website go-live
₹1,25,000 INR
Optional: If a professional photography session is required, we can coordinate with a recommended photographer in your city - scoped and invoiced separately upon request.
To move from proposal to kickoff, the following steps are required. Given your 1–1.5 month timeline, an early-week kickoff is strongly recommended to preserve review windows for all stakeholders.
1
All stakeholders review and confirm alignment on this proposal
2
Legal/compliance team confirms no restrictions on the case study and regulatory claims approach outlined in Section 04
3
Signed agreement returned to Digital Palmy Inc. with Milestone 1 payment to initiate the project
4
Kickoff call scheduled via Teams or Email within 48 hours of agreement signature - agenda to include domain access confirmation, stakeholder review calendar, and photography timeline
5
Vanta's team confirms internal domain/DNS contact for Google Search Console setup and SSL verification